Good Graphic Add?

1- The design of this add for Benjamin Moore Paints does reflect its function and purpose. The nautilus shell and quote are very effective at following their slogan of leading the way in color, service, style and products. The message is very appropriate for the "new age" paints that they are promoting. The design meets the clients objectives because it inspires a wonder about what is so special and new about their paints. The design stands out from the other pages because it is mainly black while most of the others have vibrant colors so it stands out. The spiral of the shell carries your eye around the page well. And the visual elements are cohesive with their logo standing out in front. The image makes me more interested in finding out more about their product.

2-The "Tropical Life" add took a different approach from the paint add. They threw vibrant colors and a jumble of interest in the readers face to give an idea about all they had to offer. Their add is fun which is what they are trying to express about their line. However I am still not sure about what they are selling...which might be a good ploy. It makes the viewer more interested to go to their website and see what they are selling.

3-Wolf Gordon add is very successful at expressing its product. It seems very natural and not overly composed which works very well with selling their natural materials. The add looks very home made with its patchwork look,which accompanies along well with their green products.

Welcome Mat

For my country Bulgaria, I tried to create a mat representative of the traditions they cherished as a country. I wanted my mat to resemble a rose, which is a huge part of their culture. Every year the biggest event in Bulgaria is the Festival of Roses. Roses are a huge part of their economy, they sell to all the big perfumes. I tied the end of the fabric together with a red and white tassel, which is given to friends and relatives when they come to visit as a sign of health and happiness.

Moods

This weeks task really tested my ability to think in a design manner, as well as my ability to push myself at photo shop. Both were difficult. It was very hard to come up with something that would spark and emotion without using people. However, I figured there could not be much more of a surprise in the desert than finding a box with a bottle of water in it. Hopefully you are somewhat surprised.

Pattern Perception

For my first attempt with Photoshop, we were asked to take a piece of architecture, and then to make a pattern of it representing something in nature. I chose the Astron Hotel in Dusseldorf, Germany; a very high-tech building. I tried to create the idea of a pebble dropped into the water radiating out, since the building reminded me of rippling water.

I think it is fairly successful for my first attempt at photoshop! Hopefully it can only get better from here.

Computing Design In the Future

Response to “Computing In Architectural Design”

In today’s architectural world, the computer is hugely relied on as an aid to accomplish ideas that humans alone can not transmit on paper. Computing is still used as a mere tool in the industry; nothing more than a very accurate extension of the arm.
Computers also serve as a communication tool and a way to connect. The ability to email and transfer images via the internet has changed the way we design. Ideas can be sent at the click of a mouse and co-workers and clients can exist thousands of miles apart and still communicate ideas far more effectively than by mailing plans and talking on the phone.
When considering what the roles of computing in design will be in the future, one can only guess. When looking back to the past and the start of computer aided design, compared to today, everything seemed so mundane. Giant computers with a stylus that could only accurately portray geometric 2-D forms; in comparison to today, where computers aid in the creation of things humans alone cannot do. At the rate we are going, at some point computers will most likely be more knowledgeable than humans. As stated in the article, computers are starting to have a huge impact on our everyday lives; we are beginning to live in a world run by computers. Cell phones, cars, even buildings are all starting to be controlled by computers to some degree and that can only continue. Computers and the internet are actually becoming a destination, which has never been the case before. A completely cyber world is not so out of the question anymore.
As far as computers in response to design, the next step beyond where we are currently would have to be for the computers to begin to have some sort of input into the design itself. The accuracy seen in computers and their vast capacity for storage, may lead to their ability to make design decisions on their own, not just being a tool anymore. Computers may become a good resource for design ideas, of possibly become designers themselves.

The “Closer to Home” installation in the Gatewood Art Gallery is an installation conceptually celebrating Edward Loewenstein and modern design in Greensboro. Modern design and the work of Loewenstein are showcased through the exhibit in a design reflecting the work of Loewenstein himself.
The materials, color choices, and the play with light assist in manifesting the concept of the exhibit by creating a modern space to exist in. The wood and the different stains chosen express Loewenstein’s idea, as well as modernism’s idea of honesty of the materials. A darker palate of colors would have been better. Creating more of a contrast would make the graphics and text stand out more, they seem to get lost in a sea of natural wood, that also does not really coincide with the gallery. The mix of the natural materials of wood, with the industrial steel rods and meshing is a nice contrast expressing the connection of man made to nature. The way light plays into the space really manifests the concept. When the light shines through the gallery windows just right, the installation comes into a whole new life, which really expresses the whole point of the exhibit.
This image gazing from inside the gallery back to the lobby shows how the exhibit is affected by light and how alive in can become when it shines through just right. Loewenstein’s designs were warm and inviting, embracing life, which is the purpose of Closer to Home; the appreciation of modernism as a mechanism for living and experiencing life.
In support of the concept, all the images, texts, and graphics are all geared toward passing on information about Loewenstein and modern design in Greensboro. This installation is a great way to get the meaning of modernism out to the public of Greensboro, and the most understandable way of doing so is through text and images. Without these, the exhibit would be practically unreadable. The heart of the exhibit is to get the information and the excitement of modernism out to others.
The most successful media in the exhibit is all of the pictures. They are a great window into the past. The collaboration of images of the architecture, as well as images of Loewenstein, his firm, and the pictures from Woman’s College really bring the project “closer to home”, making it more relatable. Anyone can understand the meaning of a picture. The text was interesting and helpful, if you had time to sit and read it. Along the lines of which media was the most successful, the pictures had a much bigger impact in expressing the concept than the textual information did.
This image is the wall with the picture of Loewenstein on it, crossing the barrier of the gallery and the lobby. This is the wall that stood out the most, the bold image expressed Loewenstein’s importance as an architect and individual. There is a huge impact on visitors walking into the installation because the exhibit engulfs you into modernism. It is almost surreal, the gallery is so warm, and the lighting gives the whole area a soft glow. It is a desirable place to exist. This warmth in the expression of modernism will have a great impact on the skeptics of modernism because it proves that modernism can be warm and livable.

Detailed Program and Intent Phase III

Detailed Program:
*Bed
*Crib
*Dresser
*Chair
*Night Stand with lamp
*Pack and Play
*Desk with lamp
*Shelving
*Ceiling fan
*Blinds and curtains
* and Accents in consideration
of the good, bad, ugly materials

Intent:
Through color and the use of the good, bad, and ugly materials, as well as the continuing idea of pushing and pulling, I will create a suite with three private spaces for moms and their infants that mesh together cohesively to be viewed as one. I want each space to feel warm, and to have opportunities for the mothers to add their own to make it feel more personalized. I will supply the base and the girls will be able to create their home.