
1- The design of this add for Benjamin Moore Paints does reflect its function and purpose. The nautilus shell and quote are very effective at following their slogan of leading the way in color, service, style and products. The message is very appropriate for the "new age" paints that they are promoting. The design meets the clients objectives because it inspires a wonder about what is so special and new about their paints. The design stands out from the other pages because it is mainly black while most of the others have vibrant colors so it stands out. The spiral of the shell carries your eye around the page well. And the visual elements are cohesive with their logo standing out in front. The image makes me more interested in finding out more about their product.

2-The "Tropical Life" add took a different approach from the paint add. They threw vibrant colors and a jumble of interest in the readers face to give an idea about all they had to offer. Their add is fun which is what they are trying to express about their line. However I am still not sure about what they are selling...which might be a good ploy. It makes the viewer more interested to go to their website and see what they are selling.

3-Wolf Gordon add is very successful at expressing its product. It seems very natural and not overly composed which works very well with selling their natural materials. The add looks very home made with its patchwork look,which accompanies along well with their green products.